Reduce Customer Complaints Training Course

Many organisations measure the amount of complaints they receive, categorise the complaints, and then they dismiss the complaint categories that they can’t fix. When we say “can’t fix it’, what does that actually mean? Maybe your organisation should be fixing more complaint hot spot categories.

Big companies are becoming adept at making the complaint process difficult. They have replaced phone numbers with social media. But customers have long memories and if the customer has an unresolved complaint then that just festers. It’s not forgiven. So going forwards, you should make the complaint process easier for customers. And then you can figure out what needs to be fixed. And then, overall, you’ll have fewer complaints. Some organisations have transformed the complaint process. Aldi is a star at managing complaints in 2025, and as of now, they are the second most trusted brand in Australia. Bunnings is #1, and they also have an excellent complaint handling process.

In-House Handling Customers Complaints Training Courses

Less customer complaints often reflects an increase in customer satisfaction levels. This program is designed to help organisations reduce customer complaints. Participants will also discover the best way to communicate achievements of this performance indicator.

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Key Learning Outcomes

Your tailored Reduce Customer Complaints workshop will give participants the skills to:

Embed a culture that welcomes complaints.
Explore the value proposition in complaint case studies.
Critique complaint handling models.
Construct a service recovery model for perceived service level failures.
Be aware of the 80/20 complaints rule.
Communicate better with different cultures.
Identify the role of the complainant, e.g. enabler, end user, influencer.
Communicate better with different generations, different personalities and different generations.
Reposition the complaint as an opportunity.
Identify the tell-tale signs when the complaint will be escalated to higher authority.
Display empathy with complainants.
Practice active listening and questioning styles.
Create a problem-solving experience for the customer.
Build levels of trust in the relationship.
Anticipate responses and influence better outcomes.
Build feedback loops to continuously improve service levels.
Use debriefing techniques to maintain composure.

Course Description

Here are 7 reasons to welcome complaints as an opportunity rather than an annoyance:

Most customers vote with their feet and don’t even give you the chance to fix a perceived value imbalance, so be thankful they are still a customer.
Measuring and reducing complaints as a performance indicator is often easier than measuring ‘increased customer service levels’.
In marketing, there is a term known as the “bugger principle”. Every time someone says “bugger” there is a business opportunity.
Complaints are free. Customer satisfaction surveys are not.
Complaints will give you broader user perspectives. Often people are too close to their products and services and need to break free from myopic perspectives.
Research has proven that if you conduct a successful service recovery, you will increase customer loyalty levels.
Resolving complaints involves dialogue with customers. Dialogue generates new ideas and increases customer engagement levels.

“A customer who complains is my best friend.” –Leonard, Stew

Reduce Customer Complaints In-House Program Details

For maximum effectiveness, this program is best conducted as an in-house program.

Ideal group size: 4–12 participants.

Venue: For your convenience, you can choose to conduct this program at your business premises. Alternatively, we can provide a training venue at a small additional cost.

Duration: This program can be adapted to meet your requirements.

Cost: Price on request.

Target Audience: Employees, Supervisors, Team Leaders, Senior Managers or CEO’s.

If you would like more information on this training program, please contact: Deborah Dear on 1300 323 752 or email: [email protected] or contact us online today.