Relationship Building with Customers Training Course

Building better relationships with your most profitable customers is vital. All customers are not the same, and the level of service delivered should be segmented.

Relationship building with customers is a critical component of customer service. In this course, you will learn how to build relationships with customers that make them feel valued and appreciated.

In-House Customer Relationship Building Training

Through discussion and hands-on activities, you will discover important communication skills such as active listening, understanding body language, demonstrating empathy, and using appropriate language. Additionally, you will learn how to utilise technology to create closer customer connections. At the end of this course, you’ll have a set of effective strategies to build lasting relationships with your customers.

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Key Learning Outcomes

Your tailored Relationship Building with Customers workshop will give participants the skills to:

Understand buyer behaviour.
Understand your customers’ decision-making processes.
Add value to your customers.
Understand the value proposition and how it offers win/win outcomes.
Develop rapport with customers.
Actively listen and use questioning skills to understand customer’s needs better.
Use laddering techniques to understand buyer motivation.
Position the value of the product or service rather than the price.
Communicate better with different cultures.
Communicate better with different generations, different personalities and different generations.
Implement CRM strategies to develop long-term relationships.
Have confidence asking for referral business.
Build levels of trust in the relationship.
Build better win/win relationships with stakeholders.

Course Description

Building better relationships with your most profitable customers is vital. You need to start focusing better attention on your most profitable customers or somebody else will. Pareto’s principle suggests 20% of your customers are responsible for 80% of your revenue, so why treat all your customers the same.

How strong are your relationships with your most profitable customers?

Ask yourself the following:

I always return calls within half a day.
I never overpromise and/or under deliver.
I know the rank order of my most profitable customers.
My most profitable customers often refer business to me.
I am aware of their hobbies and interests.
Our conversations are value oriented, not price oriented.
I communicate carefully and effectively.
I use active listening and questioning skills.
I make tangible notes of conversations.
I record conversations in a database.
I know the names of their family.
I can deal with difficult people effectively.
I offer alternatives and ideas to my customers.
I know my customer’s personality styles.
I solve problems rather than create problems for my customers.
My customers trust me.

Your Relationship Building program can be custom designed to help participants build better relationships with your customers.

Relationship Building with Customers In-House Program Details

For maximum effectiveness, this program is best conducted as an in-house program.

Ideal group size: 4 –12 participants.
Venue: For your convenience, you can choose to conduct this program at your business premises. Alternatively, we can provide a training venue at a small additional cost.
Duration: Your Relationship Building Course can be modified to fit inside your timeframe.
Cost: Price on request.
Target Audience: Employees, Supervisors, Team Leaders, Senior Managers or CEO’s.

If you would like more information on this training program, please contact: Deborah Dear on 1300 323 752 or email: [email protected] or contact us online today.