Account Management Training Course

This Account Management in-house workshop provides participants with an understanding of the key skills needed to successfully manage large accounts. Topics include customer service, relationship-building negotiation, problem-solving, influencing and communication.

Some organisations also invite key non account managers along. This works really well as the different parties can see the similar and competing expectations. For example it’s not unusual for account managers to overpromise what the factory cannot deliver. That can result in backorders which is not overly helpful for anyone.

Tailored Inhouse Account management training workshops deliver fast results. It’s a group think approach to driving bigger sales and bigger margins.

Perfect for new and existing BDMs and account managers. Some account managers are operating as order takers and missing the opportunities that come from the role of dedicated account managers.

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Nearest Capital/Regional City Or Virtual Delivery Preferred

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What Our Previous Participants Think About The Account Management Training Course

Key Learning Outcomes

Key Course Content:

Understand the fundamentals of account management & client service
Build an effective & successful account management plan
Develop communication strategies for strong customer relationships
Identify potential and current customer needs
Monitor accounts and review performance indicators
Anticipate changes in customer needs
Discover some influencing insights (Cialdini)
Analyse customer data to develop leads
Accept that you’ll get knockbacks unless you don’t try
Use data to develop actionable insights
Tailor your services to the customer’s needs
Leverage customer feedback to shape development
Understand the value exchange process
Practice negotiation skills

Course Description

Participants will learn how to identify their customers’ needs and create value-added partnerships that strengthen relationships and drive growth. Along the way, participants will develop the ability to anticipate customer expectations and build trust with accounts. By the end of this course, participants will have acquired the skills to confidently handle their accounts and confidently navigate any situation.

Target Audience:

The course can be tailored for the specific cohort whether it be new account managers or current account managers wanting a skills refresh (or both).

Duration:

This course is available as a 2-day course or a truncated 1-day course.

Delivery:

This course can be delivered both in-person or virtually. For virtual delivery, we can use our virtual platforms or your organisations.

Group Size:

We recommend a group size of 4-10 people.

The course was very informative and it presented exceptionally well!

Kelvin Muchiri

Really found inspiration and hope in what Michelle provided

Rhonda Rees

Amazing course! Engaging, fun and learnt so much. Thank you always.

Kate Bartlett

Tom was a fabulous trainer very knowledgeable and able to provide practical real life examples and tools that will prove extremely useful.

Vicki Hutchinson

Best every course

Yonas Masrsha Tesfaye

Dr Marny Lishman crated an amazing space that not only was open, safe and caring, but gave insight into many different aspects of resilience. She apprieciated different perspectives and opened discussions that were supported and wise. The presentation was targeted and had the perfect balance of knowledge and reflection. I would encourage this workshop for any team, especially those preparing of have gone through organisational change!

Ethan Calleja

Did this course in a session at Professional Services Review Training .Very helpful especially in my work in Public Health .Lots of useful ‘tips and tricks ‘

Nedra Vanden Driesen